À propos de OpenX
OpenX is a leading supply-side platform that simplifies digital advertising with quality-focused infrastructure, privacy-forward targeting, and AI-driven performance. By prioritizing direct publisher relationships, transparency, and adaptable solutions, OpenX delivers superior control and outcomes for advertisers and publishers alike.
FAQ
OpenX provides real-time supply-side decisioning, data-driven deals, and content object insights to optimize performance. For example, a health and wellness brand cut CPA by 57%, McDonald's achieved a $9.27 ROAS, and a leading telco company reduced CPA by 48%.
The Knowledge Hub includes case studies, blogs, and educational videos covering topics like real-time optimization, data-driven deals, and CTV engagement insights.
Yes, OpenX has case studies showcasing success in various industries, including health and wellness, fast food (McDonald's), sports (Genius Sports), and telecommunications.
OpenXSelect Data Marketplace provides greater control for more effective supply-side targeting, allowing publishers to optimize their inventory and improve performance.
OpenX offers blogs and educational videos that explain the latest features, such as the Intelligent SSP and how OpenX and TVision are turning CTV engagement into real-time performance.
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