UTM.io
Build, manage, and enforce consistent UTM links for cleaner campaign data
About UTM.io
UTM.io helps marketing teams create, organize, and enforce standardized UTM links across their organization. With features like custom rules, templates, and a Chrome extension, it ensures accurate tracking in Google Analytics, Adobe, and other analytics tools. Ideal for large teams, agencies, and high-traffic campaigns, UTM.io provides scalable UTM governance, security, and dedicated support.
Pricing
Full pricing pageStarter
Free forever. Best For Beginners and Small Teams
- 3 Templates
- 1 Workspace
- Unlimited users, clicks
- 25 new links per month
- UTM link builder
- Chrome extension
- UTM.guru link shortener
- Email Support
- Saved Parameter Values
- Click Tracking
- Dynamic QR Codes
Plus
Best For Beginners and Small Teams
- 5 Templates
- 1 Workspace
- 1 Branded Shortener
- Unlimited users, clicks, links
- Everything in Starter, plus
- Limited UTM Rules
- Custom QR code design
- Bulk Link Builder
- User Roles
- Custom Back-half/ URL Slug
- Bit.ly Integration
- With Click Tracking
Professional
Best For Early-stage Startups
- 10 Templates
- 1 Workspace
- 1 Branded Shortener
- Unlimited users, clicks, links
- Everything in Plus, plus
- Standard UTM Rules
- Workspace Admin Permissions
- UTM Groupings
- Custom URL Parameters
- Zapier Integration
- API Access
Business
Best For Mid-large teams
- 30 Templates
- 2 Workspaces
- 2 Branded Shorteners
- Unlimited users, clicks, links
- Everything in Professional, plus
- Custom Parameter Rules
- Global Admin Panel
- Dynamic Variables
- Pretty Names
- UTM Cleaner
- Dedicated Shortener
- IP Add On Available
- Custom Feature Development Add On Available
Enterprise
Best For Large Companies/Agencies
- Unlimited Templates
- 3 Workspaces
- 3 Branded Shorteners
- Unlimited users, clicks, links
- Everything in Business, plus
- Attributes
- UTM Conventions
- Invoice Billing
- Security and Legal Review
- SSO Add On Available
- Priority Support With Live Zoom Support
FAQ
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