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Triple Whale

Triple Whale

Empower your ecommerce brand with smarter data-driven decisions using Triple Whale.

About Triple Whale

Triple Whale provides ecommerce brands with powerful analytics tools to optimize performance. Trusted by over 10,000 businesses, including True Classic and Milk Bar, our platform aggregates and analyzes critical data for marketing attribution, merchandising, and forecasting. With deep Shopify integrations and a secure, flexible interface, we help teams align on key metrics and drive growth. Backed by a $25M investment from Shopify, we're committed to making data accessible and actionable for all ecommerce businesses.

Key features

Holistic Business Insights

Triple Whale consolidates data from multiple sources, delivering a unified view of your business performance for clearer decision-making.

Intuitive Data Exploration

Our easy-to-use interface simplifies complex data analysis, helping you quickly grasp key metrics without the steep learning curve.

Up-to-the-Minute Analytics

Stay ahead with real-time data updates, ensuring your decisions are always based on the most current information available.

Tailored Data Views

Create custom dashboards that highlight the metrics most relevant to your business, keeping critical insights at your fingertips.

Seamless Ecommerce Integrations

Connect with your favorite ecommerce tools and platforms for effortless data flow, reducing manual work and boosting efficiency.

Free option

Free

$0 per month

Essential tools for tracking the metrics that matter most, in real time.

  • Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
  • Triple Pixel for accurate, cross-device, cross-platform tracking
  • Marketing Channel Performance Tracking (ads, email/SMS)
  • First- and Last-Click Attribution Models
  • Sales Performance Tracking (DTC, Amazon)
  • Standard Post-Purchase Survey
  • Moby Chat to search the web or knowledge base
  • Weekly Product Training Sessions
  • AI Visibility: Mentions, Citations, & Sentiment for ChatGPT
  • 12 Month Lookback
  • 10 Users

Starter

$179 per year

Combine market-leading attribution with all your revenue data for a single source of truth. Now including Sonar Send for email/SMS flow enrichment.

  • Everything in Free
  • Multi-Touch Attribution Models via Triple Pixel
  • Advanced Post-Purchase Survey
  • Moby Chat to automate analysis, answer questions, or compare benchmarks
  • Instant Analytics: Detailed Summary Page across 60+ integrations
  • Influencer & Affiliate Analysis
  • Data Activation: Sonar Send (Powers 10x ROI on your entire subscription)
  • All Marketing & Sales Channel Integrations
  • Custom Metric Builder
  • Ad Platform Controls (Budget, Status, & more)
  • Scheduled Report Automations
  • Unlimited Lookback

Advanced

$259 per year

Unlock data-driven growth. Combine advanced insights with powerful, intuitive data activation and business intelligence tools.

  • Everything in Starter
  • Subscription Data
  • Total Impact Attribution
  • Creative Analytics
  • Product Analytics
  • Cohort Analysis
  • Inventory & Profitability Analysis
  • Flexible Business Intelligence: No-Code Dashboard Builder, Segmentation Builder, SQL Editor
  • Data Activation: Sonar Optimize
  • AI Visibility: All LLMs (Gemini, Claude, & more)
  • Multi-Store Reporting

Custom

Custom

Built for brands operating at serious scale. Custom pricing and implementation for business with $20M+ in annual GMV.

  • White-Glove Data Strategy & Migration Support
  • Flexible Data Warehouse & Custom Integrations
  • Tailored Attribution & Measurement Modeling
  • SLA-Backed Performance & Uptime Guarantees
  • Priority Support and Dedicated Success Coverage
  • Strategic Quarterly Business Reviews
  • Custom AI Model Tuning
  • Enterprise Security and Compliance

FAQ

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Pricing summary

Free tier available
Starting from
$0/month

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