Tapad
Tapad: Global Cross-Device Identity Graph for Smarter Digital Marketing
About Tapad
Tapad provides the world's leading cross-device identity graph, helping brands, agencies, and platforms maximize their digital marketing investments. By connecting consumers across multiple devices, Tapad unlocks key use cases in programmatic targeting, media measurement, attribution, and personalization worldwide.
FAQ
The Tapad Graph is the world's leading digital cross-device graph that enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally.
Tapad enables brands, agencies, and platforms to connect with consumers across devices with a better understanding of touch points, helping to target and measure their digital marketing efforts effectively.
Yes, Tapad can help you reach consumers across more digital IDs and scale to new, undiscovered prospects, amplifying your current data sets with net-new devices for extended reach.
Tapad allows you to customize your messages across paid, earned, and programmatic efforts, helping you tailor your marketing messages to specific consumers.
Tapad works with brands, agencies, and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.
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