Snowplow

Snowplow: Enterprise-grade event analytics for high-quality, compliant data

About Snowplow

Snowplow empowers data teams to build a strategic data capability, delivering complete and relevant data across the business. Used for web and mobile analytics, advanced analytics, and AI & ML-ready data production while ensuring data privacy compliance. Trusted by industry leaders like Strava, The Wall Street Journal, CapitalOne, and Nordstrom.

Key features

Data Ownership

Take full control of your data with Snowplow's end-to-end ownership, ensuring better governance over collection, storage, and usage compared to third-party platforms.

Flexibility

Customize your analytics with Snowplow's flexible tracking and data structure definitions, perfect for complex or unique business needs.

Real-time Analytics

Make faster decisions with Snowplow's real-time data processing, enabling instant insights and data-driven actions.

Open Source

Benefit from Snowplow's open-source model, which eliminates licensing costs and provides access to a supportive community for continuous development.

Cross-Platform Tracking

Unify customer journeys with Snowplow's cross-platform tracking, capturing data seamlessly across devices and platforms.

Data Enrichment

Enhance raw data with valuable context like geolocation and user session details, making your analytics more actionable.

Pricing

Full pricing page

Open source Free option

Community Edition (Test & Experiment Tracking)

Custom

A self-managed, open-source environment for data engineers and front-end developers to explore, test, and build event data tracking, before production.

Self-Hosted Pipeline

Custom

Run a single Snowplow data pipeline in production. A self-managed, self-hosted option to remove the non-commercial use restriction defined under the terms of our SLULA 1.1.

Snowplow Platform (Fully Managed & Scalable)

Custom

Fully managed, scalable solution for production workloads, offering real-time data pipelines, a UI console, AI-ready modeling, enterprise security, a real-time customer intelligence system, and more.