Setupad
Next-generation adtech solutions for content creators and publishers
About Setupad
Setupad provides intelligent adtech solutions, including light Prebid technology, to help content creators and publishers maximize their ad earnings. With a focus on transparency, automation, and control, Setupad empowers online media businesses to sustainably monetize their digital presence while maintaining a seamless user experience.
FAQ
Setupad is an ad tech company that helps publishers maximize ad revenue through advanced programmatic advertising solutions. They offer a suite of products, including managed services and self-serve platforms for running Prebid Client, Prebid Server, Amazon TAM, and Google OB.
The Self-Serve platform is ideal for publishers who prefer hands-on control over their ad operations and are focused on driving results independently. It is also the most cost-efficient for publishers with their own demand, though this is not a requirement.
Setupad Self-Serve offers three packages: Free, Business, and Enterprise, each with different features and support levels. Billing is done at a low, pay-as-you-go monthly price with no hidden fees or revenue shares.
Support varies by package. Free users get basic resources like guides and FAQs. Business users have access to a ticketing system for AdOps and IT support. Enterprise users receive dedicated account management and personalized optimization advice.
The Setupad Bidder integrates by adding its adapter to the publisher’s Prebid setup, involving placing a code snippet into the header bidding wrapper. This allows Setupad’s demand to compete with existing partners without significant adjustments.
Payments can be received via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera.
Setupad’s smart ad refresh is triggered if the banner ad has been viewable for 30-40 seconds or if the next buyer bids more than the average eCPM. This feature can increase total revenue for a particular ad position by 10%-20%.
Yes, Setupad suggests running a test and comparing results with other monetization providers to determine how much traffic to monetize with them. Tips for accurate comparison are available on their website.
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