RealEye
Webcam-based eye-tracking platform for remote user research and neuromarketing
About RealEye
RealEye is an online research platform that uses webcam eye-tracking to analyze user attention and behavior. It allows researchers to create studies, collect data from participants worldwide, and analyze results through heatmaps, gaze replays, and detailed metrics. The tool supports integration with surveys and panels, offers emotional analysis via facial coding, and provides exportable data for further research. Ideal for market researchers, UX designers, and academics.
Pricing
Full pricing pageCUSTOM
Custom
best for high volumes
- Unlimited study count
- > 300 own participants /month
- Up to 60 min single study time
- Custom license period
- BETA API access for data export
- Eye-tracking Module Images, Videos, Live websites
- Smartphone tests
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- External tool integration (eg. survey)
- RealEye panelists
- Online analytics dashboard
- Embedding the results
- Data Export to CSV
- Team collaboration
- 1h training
- White-label
- Smartphone as an additional eye-tracker
- Custom features request
- No lock in
Popular
Core
$825 per month
Popular standard for regular studies
- Unlimited study count
- 300 own participants /month included
- Increase limit for $1.5/participant
- Up to 10 min single study time
- Eye-tracking Module Images, Videos, Live websites
- Smartphone tests
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- External tool integration (eg. survey)
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- 3 team collaborators
- Increase limit for $30/member/month
- 1h training
- No lock in
Popular
Core
$990 per month
Popular standard for regular studies
- Unlimited study count
- 300 own participants /month included
- Increase limit for $1.5/participant
- Up to 10 min single study time
- Eye-tracking Module Images, Videos, Live websites
- Smartphone tests
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- External tool integration (eg. survey)
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- 3 team collaborators
- Increase limit for $30/member/month
- 1h training
- No lock in
Popular
Core
$9,900 per year
Popular standard for regular studies
- Unlimited study count
- 300 own participants /month included
- Increase limit for $1.5/participant
- Up to 10 min single study time
- Eye-tracking Module Images, Videos, Live websites
- Smartphone tests
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- External tool integration (eg. survey)
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- 3 team collaborators
- Increase limit for $30/member/month
- 1h training
- No lock in
basic
$325 per month
Purchase basic for short tests
- Unlimited study count
- 20 own participants /month included
- Increase limit for $1.5/participant
- Up to 3 min single study time
- Eye-tracking Module Images, Videos, Live websites
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- No lock in
basic
$390 per month
Purchase basic for short tests
- Unlimited study count
- 20 own participants /month included
- Increase limit for $1.5/participant
- Up to 3 min single study time
- Eye-tracking Module Images, Videos, Live websites
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- No lock in
basic
$3,900 per year
Purchase basic for short tests
- Unlimited study count
- 20 own participants /month included
- Increase limit for $1.5/participant
- Up to 3 min single study time
- Eye-tracking Module Images, Videos, Live websites
- Facial Coding Module Happiness, Surprise, Neutral
- Surveys Module
- RealEye panelists
- Online analytics dashboard
- Data Export to CSV
- No lock in
FAQ
RealEye studies are proven to be around 106 px accurate on desktop/laptops and around 56 px on mobile devices. This allows analyzing users' interaction on a website with precision reaching the size of a single button. The gaze point is predicted with a frequency of up to 60 Hz.
Unfortunately, due to how the system works, RealEye does not offer refunds. However, there is a 7-day free trial available so you can see if the services fit your needs before committing.
RealEye requires a laptop or PC with a webcam. No additional hardware or software is needed beyond a standard webcam and a compatible device.
Yes, you can download the data collected during the study as a CSV file. Additional data can also be included upon request by contacting RealEye support.
Yes, since version 6.10, RealEye can collect and store basic information about Facial Coding, allowing you to check the entertainment level over time for each participant and in an aggregated way.
RealEye operates on a monthly payment system, so there is no option to pay per study. However, you can cancel your license at any time, and you will retain access until the end of the current billing period.
Yes, you can easily integrate RealEye with external tools such as surveys. You can also compare results from other tools using the CSV file provided by RealEye, matching data by timestamp.
Yes, you can test live websites with RealEye without needing to include any scripts or code on the tested websites.
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Pricing summary
Starting from
$325 /month
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