Mixpanel

AI-driven analytics platform for mobile and web applications

Monitoring Privacy Marketing A/B testing

About Mixpanel

Mixpanel offers powerful analytics tools to help businesses analyze user behavior, optimize experiences, and drive growth through data-driven insights. With AI integration, it provides instant answers and actionable recommendations across your existing tech stack.

Key features

User Behavior Insights

Gain deep insights into how users interact with your product through detailed analytics and behavior tracking.

Real-Time Event Tracking

Monitor user actions and conversions in real-time to optimize experiences and marketing strategies.

Advanced User Segmentation

Create targeted user groups for personalized marketing campaigns and improved engagement strategies.

A/B Testing Capabilities

Test different feature variations to determine what resonates best with your user base.

Customizable Dashboards

Build personalized dashboards to track key metrics and KPIs for better data visibility.

Streamlined Implementation

Quick setup with autotracking, reducing the need for manual event tagging and development resources.

Comprehensive Data Collection

Automatically capture a wide range of user interactions and events for robust analysis.

Time Efficiency

Automated tracking saves development time, allowing teams to focus on strategic initiatives.

Real-Time Analytics

Access up-to-the-minute data to make immediate, informed decisions about your product and users.

Pricing

Full pricing page

FreemiumFree option

Free

$0 per month

Capped at 1M monthly events. The basics to get started, including up to 5 saved reports and 10K monthly session replays.

5 saved reports
10K monthly session replays
Up to 1M monthly events

Popular

Growth

$0.28 usage-based

1M monthly events free and $0.28 per 1K events after (volume discounts available). Unlimited reports, 20K monthly session replays free, cohorts, and more.

Unlimited saved reports
20K monthly session replays free
1M monthly events free
Cohorts

Enterprise

Custom

Unlimited monthly events. Advanced analytics, comprehensive data governance and security, premium support, and more.

Unlimited monthly events
Advanced analytics
Comprehensive data governance and security
Premium support

Startup

$0 per year

Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers can receive their first year free on the Startup Plan.

First year free for eligible startups

FAQ

Alternatives to consider

See all alternatives

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Apptimize

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Bizible

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CleverTap

Unified platform for real-time analytics, segmentation, messaging, A/B testing, and personalization

Badges

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Resources

Pricing summary

Model

Freemium

Free tier available

Starting from

Free plan available, Growth starts at $0.28 per 1K events

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