About Loops.so
Loops.so is a unified platform for sending product, marketing, and transactional emails. Designed for software companies, it offers reusable assets, human-friendly developer tools, and deep integrations to keep your email campaigns in sync with your product. Trusted by teams like Framer and Y Combinator startups.
Pricing
Full pricing pageFreemiumFree option
Free
$0 per month
The free plan is for early products and smaller audiences.
- Up to 4,000 sends/month (enough for weekly emails)
- All features included
- Includes a small 'Powered by Loops' footer
FAQ
Yes, Loops is free to start with no credit card required.
You can send product, marketing, and transactional emails with Loops.
Yes, Loops integrates with tools like Stripe, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Bubble, and PostHog.
Loops is built by a small team, including founders Chris Frantz and Adam Kaczmarek, and backed by Y Combinator and founders from companies like Lattice, Dropbox, and Framer.
Loops designs emails from first principles to ensure they work in all supported email clients.
Yes, Loops allows you to connect to your app and track what emails drive upgrades, churn reduction, and revenue.
Alternatives to consider
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Badges
Promote Loops.so giving it more exposure, by adding these badges to your website, documentation, or product listing. Each badge links back to Loops.so page on Webfolio.
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Pricing summary
Model
Freemium
Starting from
Free for up to 1,000 subscribers
Categories
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