About GoodUI
GoodUI provides actionable A/B testing results from leading companies to help optimize your website's user interface. Discover winning patterns for home pages, product listings, checkout flows, and more, all backed by real-world experimentation data.
FAQ
The platform focuses on UI changes for landing pages, funnels, ecommerce sites, and apps, backed by positive design experiments such as one-column layouts, social proof, and fewer form fields.
A/B tests are categorized by screen type (e.g., Home & Landing, Product Listing, Checkout, Signup) and by tag (e.g., Form, Headline, Pricing, Popup, Personalization, Layout, Button, Photos, Copy, Interaction, Social Proof).
Top contributors include StanleyZuo (42 tests), AndreyAndreev (32 tests), JulianGaviria (25 tests), MelinaHess (24 tests), and others.
Recent patterns include Onboarding Callouts, Product Highlights, Open In A New Tab, Product Categories, Sticky Call To Action, Less Or More Visible Offer Pages, and Remove Coupon Fields.
You can view patterns by screen type (e.g., Home & Landing, Content, Product Listing, Checkout, Signup) or by metric (e.g., sales patterns for Ecommerce, signup patterns for SaaS, lead gen patterns).
Conversion ideas include using social proof, repetition, distinct clickable/selected styles, recommending products, undos, targeting specific audiences, direct messaging, contrast, personality, fewer form fields, and exposing options.
Yes, there are leaked A/B tests available, such as the one from Etsy.com testing Black vs Yellow Add To Cart Buttons.
You can view all patterns or ideas by clicking on the respective links provided under 'VIEW PATTERNS BY SCREEN TYPE' or 'Tweet Idea' sections.
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