FORM.com

Image Recognition by FORM is a mobile app that uses AI and machine learning to automatically recognize products from photos captured in retail and hospitality environments. Users take photos of displays or menus, and the app instantly identifies products, appending SKU-level data for reporting and insights in minutes.

Bev-Alc, Consumer Goods, and Retail teams use Image Recognition by FORM to automate processes like pricing surveys, merchandising audits, menu analysis, and compliance checks.

Unlike most solutions, Image Recognition by FORM is fully-integrated with FORM’s task management, photo reporting, and data insights platform for ultimate efficiency within one app. It provides faster speed-to-insights, a better rep experience, and support for more display types.

Some of the world’s leading Consumer Goods and Beverage brands and distributors are currently using Image Recognition by FORM, including PepsiCo, Keurig Dr Pepper, Beam Suntory, and Sleeman Breweries.

Thousands of new images are trained daily in FORM’s machine learning models, and models are reviewed and optimized by their dedicated data science team every two weeks. Each image provides new data for the AI to process and identify, allowing the models to grow smarter over time.

When exploring options for AI vendors, consider factors like speed of results, model accuracy, pricing transparency, data ownership, and whether the vendor uses machine learning or humans for product tagging.