DataXu
Roku Advertising: Reach streamers with targeted, measurable TV ad solutions
About DataXu
Roku Advertising provides scalable, data-driven solutions to connect brands with engaged streamers across Canada. Leverage unique audience segments, interactive ad formats, and advanced measurement tools to maximize campaign performance and reach incremental viewers exclusive to Roku's platform.
FAQ
Roku offers significant scale, world-class entertainment, and powerful advertising and measurement solutions. It allows advertisers to reach engaged real streamers through video advertising and branded experiences.
67% of Canadians who own a Roku cannot be found on Samsung, LG, or Amazon Fire Stick, making it a unique audience that advertisers may miss when only advertising on other streaming platforms.
Roku provides an array of solutions, including 1P and 3P audience targeting and segmentation, as well as post-campaign insights and brand solutions.
Yes, brands like DAZN, Paramount, Lexus, and others have seen success with Roku. For example, DAZN used Roku’s advertising solutions to build awareness for the Super Bowl, delivering well above expectations.
Roku supports a tapestry of creative formats designed to help advertisers become experts in streaming advertising quickly. This includes various formats and strategies tailored for CTV advertising.
Roku tracks trends and delivers insights and streaming strategies through resources like their annual 100% Canadian research study and blogs on topics such as reaching Gen Z and harnessing cultural moments.
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