Cognitive Lode
Unlock behavioral insights to drive smarter decisions and meaningful impact
About Cognitive Lode
Coglode transforms behavioral science into practical tools and training, helping teams and organizations apply research-backed strategies to improve decision-making, boost conversions, and enhance user experiences. From interactive workshops to a Figma Design System, Coglode provides actionable frameworks to embed behavioral insights into your work.
FAQ
You can access the Coglode Cookbook by signing up and making a simple one-time payment of £360 (Ex-VAT).
The Refund Effect refers to the tendency to spend refunds more than other money. This insight can help banks like Monzo turn potential impulse purchases into savings boosts by setting refunds as a default savings option.
The Default Effect is the tendency to accept the option that is pre-chosen for us. This can be leveraged to reduce cognitive load and increase decision speed by adding a centralized default choice.
Yes, there are case studies available. For example, William Hill saved $4.8 million per year, and Virgin Mobile boosted onboarding by 18%. Additionally, there is a Monzo case study on saving refunds by default.
Coglode Live calls are monthly sessions where you can learn, laugh, and be inspired. You can join these calls by signing up for the Coglode Newsletter.
Coglode offers a free Figma Design System that allows you to embed behavioral science insights into your work. You can download it for free.
You can enquire about team training, Cookbook for Teams, advisory/consulting, or partnerships by filling out the enquiry form on the Coglode website.
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