About Backtracks
Backtracks was a media intelligence platform designed for audio publishers, advertisers, and platforms. It provided privacy-preserving analytics and advertising solutions to help understand and grow audiences without using personally identifiable information. The platform analyzed billions of minutes of audio across thousands of podcasts while maintaining strict privacy standards.
FAQ
Backtracks focused on media intelligence, analytics, and advertising for audio and podcasts, with a strong emphasis on privacy-preserving technology.
Backtracks was based in Austin, Texas, with core operations in the US and UK.
Backtracks helped publishers and advertisers understand and grow their audiences without using personally identifiable information.
The founders were Jonathan Gill (Founder, CEO & Head of Platform/Product) and Kevin Wright (Co-founder & CTO).
Backtracks aimed to create a world where advertising adds value by informing and notifying people about relevant topics and brands without invading their privacy.
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