ARCS
ARCS® streamlines panel management with self-scheduling tools and optimized engagement for efficient study operations
About ARCS
ARCS is a panel management platform designed to enhance participant engagement by enabling self-scheduling and study responses. It helps researchers identify and qualify the right candidates, manage study schedules, and improve panel participation, all while boosting operational efficiency.
FAQ
ARCS® is a panel management platform that helps you find and qualify the right people, schedule them for studies, and optimize panel engagement. It provides an engaging experience for panel members to self-schedule and respond to studies while improving your operations' efficiency.
Dale Kulp founded Marketing Systems Group (MSG) in 1987 with the vision of developing the research industry’s first in-house, PC-based RDD sample design and generation system. His innovative thinking had a profound impact on the survey research world.
MSG developed the first computerized dialing system for survey research, implemented list-assisted RDD sampling methodology, and initiated the development of the Address Based Sampling frame (ABS), which is now commonly used in the market research industry.
The Address Based Sampling (ABS) frame is a sampling frame developed by MSG, which is now one of the more commonly used sampling frames in the market research industry. It was initiated by Dale Kulp and has become significant for constructing high-quality sampling frames for population-based studies.
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