App Launch Checklist
AI-Powered Omnichannel Linking and Measurement for Seamless User Journeys
About App Launch Checklist
Branch provides intelligent, AI-driven solutions for omnichannel linking and measurement, ensuring flawless user experiences across apps, web, email, paid media, social, CTV, and offline channels. With advanced attribution, deep linking, and privacy-first measurement, Branch helps brands optimize marketing spend, increase conversions, and drive sustainable growth.
Pricing
Full pricing page Free option
Basics
Custom
Everything you need to launch and measure your first campaigns.
- Real-time mobile measurement and reporting
- Multi-touch attribution
- Configurable, rich in-app events
- Configurable lookback windows
- Customizable targeting validation rules
- SKAN Conversion Studio
- Single Source of Truth 1.0
- SKAN Null CV modeling
- SKAN CV recommendations
- SKAN LTV Modeling
- Cross-platform attribution
- Cohort and retention reports
- Customizable dashboards
- Activity dashboard
- LTV analytics
- Pivot reports
- Performance activity reporting
- Fraud reporting
- Programmatic cohort analytics API
- Aggregated data API
- Aggregated data report export
- Ad partners (Limit of 3)
- Data partner webhooks (Limit of 3)
- Ad partner postbacks (Limit of 3)
- Custom ad partners (Limit of 25)
Essentials
Custom
Built for teams ready to prove ROI across every channel, partner, and platform.
- Real-time mobile measurement and reporting
- Multi-touch attribution
- Configurable, rich in-app events
- Configurable lookback windows
- Customizable targeting validation rules
- SKAN Conversion Studio
- Single Source of Truth 1.0
- SKAN Null CV modeling
- SKAN CV recommendations
- SKAN LTV Modeling
- Cross-platform attribution
- Cohort and retention reports
- Customizable dashboards
- Activity dashboard
- LTV analytics
- Pivot reports
- Performance activity reporting
- Fraud reporting
- Programmatic cohort analytics API
- Aggregated data API
- Aggregated data report export
- Ad partners (Unlimited)
- Data partner webhooks (Unlimited)
- Ad partner postbacks (Unlimited)
- Custom ad partners (Unlimited)
Enterprise
Custom
Ideal for teams that need deep insights to drive decision-making at scale.
- Real-time mobile measurement and reporting
- Multi-touch attribution
- Configurable, rich in-app events
- Configurable lookback windows
- Customizable targeting validation rules
- SKAN Conversion Studio
- Single Source of Truth 1.0
- SKAN Null CV modeling
- SKAN CV recommendations
- SKAN LTV Modeling
- Cross-platform attribution
- Cohort and retention reports
- Customizable dashboards
- Activity dashboard
- LTV analytics
- Pivot reports
- Performance activity reporting
- Fraud reporting
- Programmatic cohort analytics API
- Aggregated data API
- Aggregated data report export
- Ad partners (Unlimited)
- Data partner webhooks (Unlimited)
- Ad partner postbacks (Unlimited)
- Custom ad partners (Unlimited)
- CTV/OTT attribution and measurement
FAQ
Branch is a mobile measurement partner (MMP) that helps you measure marketing impact across channels by attributing installs, opens, and downstream events to the campaigns and touchpoints that drove them.
Yes, Branch supports deep linking, which routes users to the right in-app content or web destination, preserves context, and reduces drop-off when customers move between web, app, email, social, and ads.
Yes, Branch supports omnichannel linking and measurement across web to app, app to web, email, paid media, QR codes, and offline-to-online handoffs so teams can see the full journey.
Branch maintains enterprise-grade security and privacy practices, including SOC 2-compliant infrastructure, GDPR- and CCPA-aligned data practices, and highly available global infrastructure with low latency.
Yes, Branch supports modern privacy frameworks and measurement approaches to maintain coverage as platforms and regulations evolve.
Branch works across a large partner ecosystem. You can browse their partner directory for more details.
Yes, Branch supports SKAdNetwork (SKAN) and privacy-safe measurement approaches designed for modern mobile ecosystems.
Branch allows teams to export raw and aggregated data to analytics, BI, and warehouse tools for deeper analysis and reporting.
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Pricing summary
Free tier available
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