Analytics by AO
Explore real-time and historical web traffic data for U.S. federal government websites
About Analytics by AO
Analytics by AO provides insights into how visitors interact with government online services. Powered by the Digital Analytics Program, it aggregates data from over 500 federal domains, offering real-time and historical trends in JSON, CSV, or via API. Data is anonymized and intended for high-level analysis of online behavior.
FAQ
The tool provides data from the Digital Analytics Program, which collects web traffic from over 500 federal government second-level domains and approximately 7,000 hostnames, including all executive branch cabinet departments.
The program does not track individuals and anonymizes the IP addresses of visitors to ensure privacy.
Data can be downloaded in JSON and CSV formats. Additionally, there is an API (currently in Beta) for accessing data.
Yes, due to GA4 sampling thresholds, high data cardinality, and the volume of DAP data, reports are subject to sampling and are intended to represent high-level trends only.
The Universal Analytics historical data covers the period from January 1, 2018, to June 24, 2024.
Yes, you can email the Digital Analytics Program to request adding your site.
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