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The Pudding is a digital publication that uses interactive visual essays to analyze and explain cultural topics. With a focus on creativity and depth over speed, they tackle complex ideas through engaging, data-backed narratives. Since 2017, their work has earned numerous awards and built a reputation for innovative journalism that centers diverse voices and challenges societal norms.
Preguntas frecuentes
The Pudding is a platform that explains ideas debated in culture with visual essays. They focus on topics where visuals can inform and entertain, and they are not tied to current events or clickbait.
The Pudding believes in journalism that denounces false equivalence and centers voices that have long been ignored. They tackle topics like racism, sexism, and classism head-on and strive for equity, inclusion, and social justice.
The Pudding is funded through Polygraph, their content studio. Polygraph creates custom, white-labeled content for brands, allowing The Pudding to maintain full creative autonomy and operate in a purely journalistic space.
The creative process at The Pudding is experimental and collaborative. Team members have autonomy to choose their essays and own the entire process from research to code. They workshop ideas like a movie script and are not bound by deadlines or news cycles.
If you are interested in collaborating with The Pudding, the best way is to send them a pitch. They also offer office hours where you can chat with them to share what they’ve learned and empower others to make great stuff of their own.
The team at The Pudding has varied backgrounds. For example, Caitlyn started in psychology and neuroscience research, Ilia studied psychology and political science, Jan began in journalism covering middle school sports, and Kevin studied philosophy before transitioning to data journalism.
Polygraph is The Pudding's content studio that creates custom, white-labeled content for brands. It allows The Pudding to maintain full creative autonomy and operate in a purely journalistic space without being influenced by brand or client contracts.
For press inquiries, you can contact The Pudding at press@pudding.cool. For all other inquiries or comments, you can drop them a line at sup@pudding.cool.
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