Acerca de Latana
Latana provides advanced brand tracking solutions using real-time, ad-based sampling and machine learning to deliver precise, unbiased insights. With access to everyday consumers, larger sample sizes, and non-incentivized responses, Latana ensures high-quality data for brand health, competitor benchmarking, and purchase funnel tracking. The platform offers effortless data access, superior flexibility, and cost-effective solutions tailored for insights professionals, marketers, strategists, and agencies.
Precios
Página completa de preciosEssential
Ideal for smaller brands or those entering new markets, seeking basic brand awareness tracking.
- Awareness tracking for 4 brands across 2 custom segments or audiences, available in over 150 markets worldwide
- Monthly updates, drawing on up to 25k interviews per brand, year and market
- Full access to an intuitive dashboard with easy and flexible data export options and unlimited user access - no seat limits
- Segmentation into niche audiences with clear visibility of margins of error to help you interpret trends or data movements with confidence
- Dedicated client service support for a seamless experience
- Flexible option to add extra research modules, brands, or segmentations at an additional cost
Pro
Designed for established brands aiming for deeper insights into consumer perception and performance metrics.
- Awareness tracking for 6 brands across 3 custom segments or audiences, available in over 150 markets worldwide
- Highly granular monthly updates with deep segmentation options, drawing on up to 50k interviews per brand, year and market
- Added funnel metrics for tracking brand consideration and perception, with conversions into real population numbers
- Advanced analytical tools including trend-line models and KPI predictions
- Personalised support from a dedicated research team
- Flexible option to add extra research modules, brands, or segmentations at an additional cost
Custom
Best for category leaders requiring comprehensive, tailored brand tracking solutions.
- Track up to 50 brands with up to 10 custom audience segments
- Available for 150+ countries and territories, along with all major cities, regions and marketing areas
- Up to 100.000 interviews per market and year
- Flexible addition of KPIs from purchase drivers to brand associations, market sizing, brand preference, source of awareness, brand purchase
- Dedicated research and data science support
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